About us

Join us on a journey of innovation and discovery, inspired by the revolutionary Blue Ocean of products concept from the book "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne.

In this “Blue Ocean of Products”, Kew Haus™ seeks to identify opportunities that allow something truly unique and valuable for consumers. This involves redefining market boundaries, often combining features and benefits from different sectors and creating new standards that challenge customer expectations.